For growing QSR brands, creating meaningful customer connections requires more than just great food – it demands a sophisticated blend of technology and operational excellence. With the right technology foundation, brands can transform customer relationships and drive measurable business results. That’s why Costa Vida teamed up with Sparkfly to overhaul its offer and loyalty management technologies.
In less than a year since implementing Sparkfly’s comprehensive suite of solutions, Costa Vida has seen remarkable results:
- 12% growth in reward redemptions
- 6.5% increase in email deliverability
- 15% increase in email click-through rates
This tells a compelling story about the power of unified guest engagement.
What makes this implementation particularly effective is its focus on integration. Rather than operating in silos, Costa Vida’s technology ecosystem – including offer management, loyalty programs, digital wallet integration, and POS middleware – works in harmony to create a unified guest experience. This integration allows Costa Vida to better understand their guests’ preferences and behaviors, leading to more meaningful engagement and stronger customer relationships.
“Sparkfly shares our commitment to quality and has helped us implement a stable, powerful system on a flexible platform that easily integrates with our other key partners,” said Wade Allen, President of Costa Vida.
This collaborative approach ensures that technology serves its ultimate purpose: delivering exceptional experiences that keep guests coming back.