Author Archives: Sparkfly

Sparkfly and Chipotle Share Digital Marketing Success Story

Sparkfly founder and CEO Catherine Tabor and Chipotle’s vice president of digital strategy and product Nicole West, were recently featured on Alan Hart’s Marketing Today podcast to share the successful strategy behind their innovative digital partnership. Since the partnership’s launch … Read More

Catherine Tabor Named A Top 50 Women Leader in SaaS of 2019

Sparkfly is delighted to share that CEO and Founder Catherine Tabor was named to The Top 50 Women Leaders in SaaS of 2019 by The Software Report. The Software Report shares, “These awardees are some of the most accomplished women … Read More

Sparkfly Named a Street Fight Innovator Award Finalist

We are thrilled to announce we were named a Street Fight Innovator Award Finalist for Innovator of the Year. Street Fight is designed to share news and insight on media, marketing and commerce and they’re on a mission to recognize … Read More

Top 5 Digital Transformation Trends at QSRs

Digital is transforming how Quick Service Restaurants (QSRs) do business and stay competitive. We live and breath digital and collaborate with some of the top QSRs on their digital efforts.  Today we are sharing the top 5 digital transformation trends … Read More

Loyalty Programs By the Numbers

For any business, customer loyalty is paramount. Traditional business wisdom suggests that it can cost at least five times as much to acquire a new customer as it does to retain an existing one! Ultimately, building customer loyalty is about … Read More

Here’s Why Your Brand Should Leverage Social Media for Consumer Offers

Social media usage has become a significant part of everyday life for many consumers, with 69% of U.S. adults using at least one social media site (Hootsuite). As digital consumers spend an average of nearly 2.5 hours on social networks … Read More