By: Catherine Tabor I believe being underestimated can be a huge asset. Good thing, considering I have been underestimated practically every day of my career. Being underestimated often means getting ignored. Not my first choice, but it does give you the advantage … Read More
Author Archives: Sparkfly
Power to the Franchisee! A New Marketing Partnership
It can be hard for a brand to predict what message is going to be most effective in a marketing campaign, especially when your consumers are spread across a variety of locations and demographics. Often decisions must be made on … Read More
Introducing Sparkfly Marketing Program ALLY: Valassis Digital
Sparkfly is proud to introduce Valassis Digital as an ALLY partner in the Sparkfly ALLY network. Valassis Digital uses patented technology to analyze intent and location signals and match them with the 1.4 billion devices they monitor, creating the richest … Read More
Troubleshooting Ecommerce By the Numbers
You may have a hunch that there are a few snags with the way your online purchasing and offer management work together. But do you truly understand the significant challenges these hurdles can create for customer loyalty and your bottom … Read More
Offers, Coupons and Promo Codes: The Key to Conversion (and So Much More)
If you’re thinking about coupons, offers and promotional codes as merely a way to get people in the door, we want to challenge you to think bigger about the potential of even the most basic promotion offers. At Sparkfly, we … Read More
Minimizing Friction: More Than an Afterthought
We’ve all been there. The awesome deal that draws you in, but when it’s time to check out and redeem your coupon, suddenly there’s a glitch. It could just be a little snag, like a discount that doesn’t work as … Read More
Sparkfly Announces New ALLY Marketing Program
Big news: our Sparkfly ALLY Marketing Program has launched, and we’re ready to showcase partner businesses in a whole new way. The ALLY Marketing Program harnesses the power of relationships to create a network of partners who we will promote … Read More