At the beginning of 2021, the retail industry was past the initial triage from the pandemic but was still largely in a reactive mindset. After all, brick and mortar was forever changed, and customers’ digital expectations were skyrocketing higher by … Read More
Blog Posts
Retail in 2022 — Keep Your Foot on the Gas Pedal
If you’re like most retailers, merchants, and restaurants, you’ve had your foot firmly on the gas pedal since the pandemic upended the way people live, work, and spend money. As we get ready to turn the calendar to 2022, easing … Read More
Reimagining Loyalty With an App-Less Strategy
If you want to maximize your most loyal customers and keep up with the industry leaders that have an ever-growing digital footprint, you need an amazing app, right? Not necessarily. Loyalty programs aren’t one-size-fits-all, so before you invest in the … Read More
A Sincere Thank You to Our Veterans
We talk a lot about loyalty when it comes to marketing strategies and customer experiences, but we want to take a moment to honor the loyalty our veterans have shown us day in and day out as they protect the … Read More
Are Your Digital Channels Proactively Prepared for Holiday Shopping?
The pandemic forever changed a number of things, not the least of which is how people do their holiday shopping and how brands need to prepare for it. Now that we’re less than three weeks away from Black Friday and … Read More
Partner Ecosystems Are a Vital Resource on Both Sides of the Coin
The pandemic was like the beginning of a track meet for digital transformation — some companies were already in the starting blocks, while others were still stretching their legs. Regardless of where they started, though, digital transformation has since taken … Read More
It’s Not Just for IT — There’s Marketing Magic in Middleware
Even the most tech-savvy of marketers tends to skip over articles dedicated to middleware because, hey, that’s an IT topic, right? Nope. While the term “middleware” may be more likely to come up in a discussion between IT professionals, there … Read More
Need New Customer Loyalty Campaign Creativity? Look to Your Marketing Technology Infrastructure
What is it that empowers the everyday to become innovative? Resources. While the specifics may look different depending on the organization, the fact is that being able to devote more time, money and/or minds to a task or challenge yields … Read More
Have You Added Data Science to the Menu Yet?
We’re smack dab in the middle of a whole new world for the restaurant industry. While the National Restaurant Association predicts sales will rise 20% to $789B in 2021, that’s still below the $864B the industry saw in sales before … Read More
Omnichannel Marketing — The New Chauffeur of Commerce
“The whole is greater than the sum of its parts.” It’s been over 2,300 years since Aristotle came up with that nugget of wisdom, and while we’re certain he wasn’t talking about omnichannel marketing, his statement definitely sums up its … Read More