Most people are drawn to what is new and exciting–that applies to brands as well as individual consumers. Even in the best of times, some brands may stray from their predetermined strategies and pivot toward popular customer trends. Now, in … Read More
Blog Posts
How to Scale Your Marketing Efforts Smarter and Take Your Brand Farther
Test. Analyze. Adjust. Repeat. It’s the best way to find what works for your brand–within reason. When you’re trying to scale your marketing efforts, specifically with digital channel choices, the sky’s the limit. We’re all familiar with the Google ad, … Read More
Three Key Components of Smart Customer Acquisition
As brands regain their footing in 2021, they’re finding it’s time to look beyond surviving the events of 2020 and instead look ahead to see how they can thrive in a digital-first world. With the shift to online engagement, a … Read More
How Offer Management Can Power An Effective Customer Acquisition Strategy
One of the toughest challenges in marketing is customer acquisition. It tends to be a more expensive undertaking than retention efforts and it’s become increasingly complicated in today’s marketing landscape. Yet customer acquisition is vital for growing your brand and … Read More
How Mobile Ordering Has Redefined the Customer Journey
As we entered 2020, mobile ordering was predicted to see significant growth with the potential to cause a noticeable shift in the industry. Like so many things, the current pandemic changed everything nearly overnight, catapulting mobile ordering for QSRs from … Read More
CEO Catherine Tabor Named Member of Exclusive Forbes Council
Sparkfly Founder and CEO Catherine Tabor has been named a member of the Forbes Council, an invitation-only community for top executives and entrepreneurs. Forbes Councils are grouped together by industry to create dynamic communities of leaders who connect as peers, … Read More
The Sweet and Not-So-Sweet Side of Savings Apps
The Coca-Cola Company introduced the first coupon in 1887–a free glass of cola valued at five cents. Over the next 25 years those handwritten coupons amounted to 8,500,000 free drinks, a gamble of more than $425,000. But it paid off. … Read More
Connecting the Dots to Create a Cohesive Digital Ecosystem
One of your ultimate goals as the head of marketing is to create a cohesive and integrated digital ecosystem that embraces available technologies and strategies. By connecting the dots between various platforms and your data, you improve the customer experience, … Read More
Sparkfly Honored as One of Atlanta’s Best Places to Work
Sparkfly was recently named one of the 2020 Best Places to Work by the Atlanta Business Chronicle. Out of the 47 companies who made Atlanta’s 17th annual list, Sparkfly is ranked 5th. “We are thrilled to be honored as one … Read More
CEO Catherine Tabor Shares Advice with Young Entrepreneurs
Founder and CEO Catherine Tabor was recently featured on the Student to CEO podcast, a podcast designed to encourage young entrepreneurs and provide resources, inspiration and connections. “I have had so many people support me on my entrepreneurial journey,” Catherine, … Read More