Blog Posts

As brands regain their footing in 2021, they’re finding it’s time to look beyond surviving the events of 2020 and instead look ahead to see how they can thrive in a digital-first world. With the shift to online engagement, a … Read More

One of the toughest challenges in marketing is customer acquisition. It tends to be a more expensive undertaking than retention efforts and it’s become increasingly complicated in today’s marketing landscape. Yet customer acquisition is vital for growing your brand and … Read More

As we entered 2020, mobile ordering was predicted to see significant growth with the potential to cause a noticeable shift in the industry. Like so many things, the current pandemic changed everything nearly overnight, catapulting mobile ordering for QSRs from … Read More

Sparkfly Founder and CEO Catherine Tabor has been named a member of the Forbes Council, an invitation-only community for top executives and entrepreneurs. Forbes Councils are grouped together by industry to create dynamic communities of leaders who connect as peers, … Read More

The Coca-Cola Company introduced the first coupon in 1887–a free glass of cola valued at five cents. Over the next 25 years those handwritten coupons amounted to 8,500,000 free drinks, a gamble of more than $425,000. But it paid off. … Read More

One of your ultimate goals as the head of marketing is to create a cohesive and integrated digital ecosystem that embraces available technologies and strategies. By connecting the dots between various platforms and your data, you improve the customer experience, … Read More

Sparkfly was recently named one of the 2020 Best Places to Work by the Atlanta Business Chronicle. Out of the 47 companies who made Atlanta’s 17th annual list, Sparkfly is ranked 5th. “We are thrilled to be honored as one … Read More

Founder and CEO Catherine Tabor was recently featured on the Student to CEO podcast, a podcast designed to encourage young entrepreneurs and provide resources, inspiration and connections. “I have had so many people support me on my entrepreneurial journey,” Catherine, … Read More

QSR digital strategy pioneers like Chipotle have already shown they know what it takes to weather the storm of transformation, and that experience has placed them near the front of the pack during the COVID-19 pandemic. With much of the … Read More

Did you know that more than half of all POS transactions will be contactless by 2022? While the convenience and speed of contactless order and pay has contributed to its growth over recent years, the 2020 COVID-19 pandemic has focused … Read More