When we tell marketers about Sparkfly’s Offer Management Platform and how we help improve customer acquisition and loyalty programs by connecting real-time consumer behavior with online and in-store sales, a lot of people smile and nod. We can tell what … Read More
Blog Posts
CEO Catherine Tabor Featured in Forbes Women Entrepreneur Column
“Some entrepreneurs are lucky and some entrepreneurs are smart. Catherine Tabor is both.” Catherine Tabor was recently featured in Forbes, “Luck And Smarts Help This Entrepreneur Succeed,” in a profile by Geri Stengel who writes about the success factors of … Read More
Street Fight Podcast: Sparkfly Helps Digital Marketers Innovate Faster
Street Fight’s Mike Boland recently interviewed our CEO/Founder Catherine Tabor on the Heard on the Street podcast. In the podcast, Catherine shares: Her story as a serial entrepreneur How Sparkfly’s Offer Management Platform sits between a merchant’s marketing channels and … Read More
Catherine Tabor Named A Top 50 Women Leader in SaaS of 2019
Sparkfly is delighted to share that CEO and Founder Catherine Tabor was named to The Top 50 Women Leaders in SaaS of 2019 by The Software Report. The Software Report shares, “These awardees are some of the most accomplished women … Read More
Sparkfly and Chipotle Share Digital Marketing Success Story
Sparkfly founder and CEO Catherine Tabor and Chipotle’s vice president of digital strategy and product Nicole West, were recently featured on Alan Hart’s Marketing Today podcast to share the successful strategy behind their innovative digital partnership. Since the partnership’s launch … Read More
Sparkfly Named a Street Fight Innovator Award Finalist
We are thrilled to announce we were named a Street Fight Innovator Award Finalist for Innovator of the Year. Street Fight is designed to share news and insight on media, marketing and commerce and they’re on a mission to recognize … Read More
Top 5 Digital Transformation Trends at QSRs
Digital is transforming how Quick Service Restaurants (QSRs) do business and stay competitive. We live and breath digital and collaborate with some of the top QSRs on their digital efforts. Today we are sharing the top 5 digital transformation trends … Read More
Loyalty Programs By the Numbers
For any business, customer loyalty is paramount. Traditional business wisdom suggests that it can cost at least five times as much to acquire a new customer as it does to retain an existing one! Ultimately, building customer loyalty is about … Read More
Here’s Why Your Brand Should Leverage Social Media for Consumer Offers
Social media usage has become a significant part of everyday life for many consumers, with 69% of U.S. adults using at least one social media site (Hootsuite). As digital consumers spend an average of nearly 2.5 hours on social networks … Read More
Sparkfly Powers Chipotle’s Loyalty Program and Digital Customer Experience
Newport Beach, CA, and Atlanta, GA — Chipotle’s (NYSE: CMG) partnership with Sparkfly has enabled key marketing program growth and innovation. Sparkfly’s foundational technology has supported Chipotle in creating a best of breed partner ecosystem and launching digital initiatives including … Read More