Newport Beach, CA, and Atlanta, GA — Chipotle’s (NYSE: CMG) partnership with Sparkfly has enabled key marketing program growth and innovation. Sparkfly’s foundational technology has supported Chipotle in creating a best of breed partner ecosystem and launching digital initiatives including … Read More
Blog Posts
Mobile Coupons for Retail: A Key Motivator for Consumers
Statistics show that consumers are increasingly looking for deals and offers when making purchasing decisions. When shopping for clothing, 94% of American woman say they seldom buy clothing unless some kind of sale or discount is offered* In today’s connected … Read More
Pathway to Success: Where Are Your Sales Coming From?
A local Italian restaurant runs an advertisement with a Buy 1 Get 1 offer on Facebook. They also send the same offer through email and in the weekly local newspaper. But when people arrive at the restaurant to redeem the … Read More
The Comparison Game: Effective A/B Testing and Why It’s Important
It can sometimes feel like your marketing results are out of your control. But what if there was an easy way to manage, evaluate and improve your marketing campaigns as they’re happening? One of the most under-utilized tools brands have … Read More
The Perfect POS Solution: Is It Really Possible?
For decades, restaurants have been forced to cobble together POS solutions that keep up with modern technology while also accommodating the latest fads, trends and third-party platforms. But if your cashier stand looks like an octopus with tentacled tech everywhere, … Read More
Introducing Sparkfly ALLY Solutions Partner: Journey 121
Sparkfly is proud to introduce Journey 121 as an ALLY Solutions Partner in the Sparkfly ALLY network. Journey 121 unlocks the power of your customer data, connecting the dots between online and offline marketing to move customers through their journey … Read More
Women Are Underestimated In Business – Here’s What You Can Do About It
By: Catherine Tabor I believe being underestimated can be a huge asset. Good thing, considering I have been underestimated practically every day of my career. Being underestimated often means getting ignored. Not my first choice, but it does give you the advantage … Read More
Power to the Franchisee! A New Marketing Partnership
It can be hard for a brand to predict what message is going to be most effective in a marketing campaign, especially when your consumers are spread across a variety of locations and demographics. Often decisions must be made on … Read More
Introducing Sparkfly Marketing Program ALLY: Valassis Digital
Sparkfly is proud to introduce Valassis Digital as an ALLY partner in the Sparkfly ALLY network. Valassis Digital uses patented technology to analyze intent and location signals and match them with the 1.4 billion devices they monitor, creating the richest … Read More
Troubleshooting Ecommerce By the Numbers
You may have a hunch that there are a few snags with the way your online purchasing and offer management work together. But do you truly understand the significant challenges these hurdles can create for customer loyalty and your bottom … Read More