![[Forbes] Luck And Smarts Help This Entrepreneur Succeed](https://sparkfly.com/wp-content/uploads/2020/02/Forbes-NP.jpg)
Sparkfly – Resources
Better Outcomes Blog
![[CIO] Chipotle Doubles Digital Sales With Loyalty Program](https://sparkfly.com/wp-content/uploads/2019/12/CIO-NP.jpg)
![[AJC] Catherine Tabor, Founder & CEO Of Sparkfly, Was Recently Named As One Of The Top 50 Women Leaders In SaaS By The Software Report](https://sparkfly.com/wp-content/uploads/2020/05/AJC-NP.jpg)
Street Fight Podcast: Sparkfly Helps Digital Marketers Innovate Faster
Street Fight’s Mike Boland recently interviewed our CEO/Founder Catherine Tabor on the Heard on the Street podcast. In the podcast, Catherine shares: Her story as a serial entrepreneur How...
![[Street Fight Magazine] Heard On The Street, Episode 39: Building A Local Merchant Operating System](https://sparkfly.com/wp-content/uploads/2019/11/StreetFight-NP.jpg)
![[Atlanta Inno] CEO Named Among Top 50 Women Leaders In SaaS](https://sparkfly.com/wp-content/uploads/2019/11/Atlanta-NP.jpg)
![[The Software Report] The Top 50 Women Leaders In SaaS of 2019](https://sparkfly.com/wp-content/uploads/2019/10/Software-Report-NP.jpg)
Sparkfly and Chipotle Share Digital Marketing Success Story
Sparkfly founder and CEO Catherine Tabor and Chipotle’s vice president of digital strategy and product Nicole West, were recently featured on Alan Hart’s Marketing Today podcast to share the...
Catherine Tabor Named A Top 50 Women Leader in SaaS of 2019
Sparkfly is delighted to share that CEO and Founder Catherine Tabor was named to The Top 50 Women Leaders in SaaS of 2019 by The Software Report. The Software...
Sparkfly Named a Street Fight Innovator Award Finalist
We are thrilled to announce we were named a Street Fight Innovator Award Finalist for Innovator of the Year. Street Fight is designed to share news and insight on...
![[A List Daily] Chipotle’s Digital Success And Partnership With Sparkfly](https://sparkfly.com/wp-content/uploads/2019/10/a-list-NP.jpg)
Top 5 Digital Transformation Trends at QSRs
Digital is transforming how Quick Service Restaurants (QSRs) do business and stay competitive. We live and breath digital and collaborate with some of the top QSRs on their digital...
![[CSA Chain Store Age] Chipotle Will Fill Your Order – However And Wherever You Choose](https://sparkfly.com/wp-content/uploads/2019/09/CSA-NP.jpg)
Loyalty Programs By the Numbers
For any business, customer loyalty is paramount. Traditional business wisdom suggests that it can cost at least five times as much to acquire a new customer as it does...
Here’s Why Your Brand Should Leverage Social Media for Consumer Offers
Social media usage has become a significant part of everyday life for many consumers, with 69% of U.S. adults using at least one social media site (Hootsuite). As digital...
![[Hypepotamus] How A Call From Coca-Cola Helped This Founder Connect The Dots For Her Next Startup](https://sparkfly.com/wp-content/uploads/2019/06/Hypepotamus-NP.jpg)
![[The Spoon] Chipotle Officially Announces Its Partnership With Tech Platform Sparkfly](https://sparkfly.com/wp-content/uploads/2019/06/TheSpoon-NP.jpg)
![[Hospitality Technology] Chipotle Chooses Sparkfly To Power Loyalty Program](https://sparkfly.com/wp-content/uploads/2020/05/HospitalityTech-NP.jpg)
![[QSR Magazine] Chipotle Ignites Digital Efforts With Sparkfly Partnership](https://sparkfly.com/wp-content/uploads/2019/06/QSR-NP.jpg)
![[Fast Casual] Chipotle Sees 10% Sales Lift After Digitizing Customer Experience](https://sparkfly.com/wp-content/uploads/2019/06/FastCasual-NP.jpg)
Sparkfly Powers Chipotle’s Loyalty Program and Digital Customer Experience
Newport Beach, CA, and Atlanta, GA — Chipotle’s (NYSE: CMG) partnership with Sparkfly has enabled key marketing program growth and innovation. Sparkfly’s foundational technology has supported Chipotle in creating...
Catherine’s Circle: Kristin Frank, President, AdPredictive
Newport Beach, CA, and Atlanta, GA — Chipotle’s (NYSE: CMG) partnership with Sparkfly has enabled key marketing program growth and innovation. Sparkfly’s foundational technology has supported Chipotle in creating...
Mobile Coupons for Retail: A Key Motivator for Consumers
Statistics show that consumers are increasingly looking for deals and offers when making purchasing decisions. When shopping for clothing, 94% of American woman say they seldom buy clothing unless...
Pathway to Success: Where Are Your Sales Coming From?
A local Italian restaurant runs an advertisement with a Buy 1 Get 1 offer on Facebook. They also send the same offer through email and in the weekly local...
The Comparison Game: Effective A/B Testing and Why It’s Important
It can sometimes feel like your marketing results are out of your control. But what if there was an easy way to manage, evaluate and improve your marketing campaigns...
The Perfect POS Solution: Is It Really Possible?
For decades, restaurants have been forced to cobble together POS solutions that keep up with modern technology while also accommodating the latest fads, trends and third-party platforms. But if...
Introducing Sparkfly ALLY Solutions Partner: Journey 121
Sparkfly is proud to introduce Journey 121 as an ALLY Solutions Partner in the Sparkfly ALLY network. Journey 121 unlocks the power of your customer data, connecting the dots...
![[Atlanta Business Chronicle] Introducing Sparkfly ALLY Solutions Partner: Journey 121](https://sparkfly.com/wp-content/uploads/2018/11/AtlantaBusinessChronicle-NP.jpg)
![[YFS Magazine] Women Are Underestimated In Business – Here’s What You Can Do About It](https://sparkfly.com/wp-content/uploads/2018/11/YFSMagazine-NP.jpg)
Women Are Underestimated In Business – Here’s What You Can Do About It
By: Catherine Tabor I believe being underestimated can be a huge asset. Good thing, considering I have been underestimated practically every day of my career. Being underestimated often means getting ignored....
Power to the Franchisee! A New Marketing Partnership
It can be hard for a brand to predict what message is going to be most effective in a marketing campaign, especially when your consumers are spread across a...
Introducing Sparkfly Marketing Program ALLY: Valassis Digital
Sparkfly is proud to introduce Valassis Digital as an ALLY partner in the Sparkfly ALLY network. Valassis Digital uses patented technology to analyze intent and location signals and match...
Troubleshooting Ecommerce By the Numbers
You may have a hunch that there are a few snags with the way your online purchasing and offer management work together. But do you truly understand the significant...
Offers, Coupons and Promo Codes: The Key to Conversion (and So Much More)
If you’re thinking about coupons, offers and promotional codes as merely a way to get people in the door, we want to challenge you to think bigger about the...
Minimizing Friction: More Than an Afterthought
We’ve all been there. The awesome deal that draws you in, but when it’s time to check out and redeem your coupon, suddenly there’s a glitch. It could just...
Sparkfly Announces New ALLY Marketing Program
Big news: our Sparkfly ALLY Marketing Program has launched, and we’re ready to showcase partner businesses in a whole new way. The ALLY Marketing Program harnesses the power of...
![[prweb.com] Sparkfly And Great Clips Win An International ECHO Award](https://sparkfly.com/wp-content/uploads/2016/10/CisionPRNewswire-NP.jpg)
![[Gainsville.com] Business Buzz: First Watch Gets Sparkfly System](https://sparkfly.com/wp-content/uploads/2016/09/Gainsville-NP.jpg)
![[RestaurantNews.com] First Watch Implementing Sparkfly’s Real-Time Transaction Analytics And Smart Promotions Platform](https://sparkfly.com/wp-content/uploads/2016/09/RestaurantNews-NP.jpg)
![[Sarasota] First Watch To Introduce New Data, Offers Program](https://sparkfly.com/wp-content/uploads/2016/09/Sarasota-NP.jpg)
![[iMedia Connection] The Connection Between CIOs And CMOs](https://sparkfly.com/wp-content/uploads/2014/06/iMedia-NP.jpg)
![[Retail Dive] Baja Fresh Tracks ROI On Mobile Offers Using Real-Time Redemptions](https://sparkfly.com/wp-content/uploads/2014/06/ReailDive-NP.jpg)
![[Adweek] Baja Fresh Plays Up Mobile Coupons For First Digital Promo Aims To Quantify Online Impact](https://sparkfly.com/wp-content/uploads/2014/06/Adweek-NP.jpg)
![[Retail Touch Points] Hooters Takes Omnichannel Approach To Customer Loyalty](https://sparkfly.com/wp-content/uploads/2014/05/RetailTouchPoints-NP.jpg)
![[BIA/Kelsey] Sparkfly Platform Helps National Brand With Local Reach](https://sparkfly.com/wp-content/plugins/theplus_elementor_addon/assets/images/placeholder-grid.jpg)
![[Fast Company] How Women Entrepreneurs Can Never Take No For An Answer Again](https://sparkfly.com/wp-content/uploads/2014/03/FastCompany-NP.jpg)
![[Mobile Marketer] Brands Find Unique Paths To Step Out From Clutter On Valentine’s Day](https://sparkfly.com/wp-content/uploads/2014/02/MobileMarketer-NP.jpg)